Hi, I’m Rachel

Hello from my home in Greenpoint, Brooklyn!

As a 4th generation New Yorker, I’ve always felt the most myself in the heart of the city - as there is nowhere else where you can meet people from all over the world, have the best breakfast sandwich from an unassuming coffee shop, and accidentally walk for hours en route to the supermarket. It’s a place chock-full of dreamers and doers, and I believe I owe my curiosity and love of learning to this city.

I’ve worked in social media for over 6 years, spearheading digital strategies and creative that reached as many as 50 million accounts for consumer brands, restaurants, and nonprofits.

As a formalist storyteller by trade (poetry and playwriting at Johns Hopkins!), I believe every photograph, video, and graphic shared matters and has the potential to deepen a consumer or community member’s relationship with the brand. Whether you’re reaching an audience through sharable humor, education, or satisfying and aspirational clips, it should all work together seamlessly.

FUN FACTS:

  • A reading of a full-length play I penned was performed at SOHO Theater in London… which is also where Phoebe Waller-Bridge first performed Fleabag!

  • I received the Woodrow Wilson Fellowship at Johns Hopkins, a research grant that provided funding and resources for me to pursue a study of my choosing - I studied the Perception of Antisemitism on College Campuses in the US and the UK and still present those findings today.

  • I led sessions with NFL players on how to spot misinformation on social media!

  • My favorite Greenpoint coffee shop is teaching me how to roast espresso!